If you sell to the ultra-affluent, your marketing calendar should look nothing like a normal marketing calendar. It should look like a social calendar — because that's how UHNW individuals organize their lives. They move from event to event, season to season, club to club. The brands that show up in those rooms — consistently and authentically — are the brands that win.
Below is the definitive 2026 calendar. Use it to plan sponsorship activations, client entertainment, personal attendance, or simply to understand the rhythm of affluent life in America.